To become an Airbnb Superhost and make your property stand out, you have to know the algorithm that drives the system in the back end. This is being updated all the time, so you need to stay on top of the latest trends, and keep updating your listing. The more you pay attention to your listing and refresh the content, the more it’s going to appear in searches. Here are some other top tips for becoming a superhost with your Airbnb property:
Know what your guests want
Look at the properties that are getting lots of bookings in your area and mimic their style. It might cost a little more upfront, but when you get consistent bookings profitability of the property goes up!
Style your property for the location
Select a style that reflects the property’s location and surroundings. It’s important that you keep the property in line with the location. If you’re in a beachside location, you want it to be relaxed, neutral tones with light blues and whites. A beachy vibe that makes people feel like they’re on holidays. If you’re offering an inner-city loft apartment, you can be a bit more edgy with your style, and perhaps go with a New York style industrial vibe. This is something that guests will appreciate and will expect from your property.
Buy quality furniture
Buy good quality furniture that’s going to be durable and stand the test of time. As they say, you get what you pay for. So, don’t buy the cheapest thing you can, go for something that’s quality and will give you a good 5yrs of service. But one thing that is a must, is a comfortable bed. Your guests are here to relax and enjoy themselves, and they might even be visiting for work, so it’s important that they get an amazing night’s sleep. If you give them a hard, or lumpy old mattress that you got 2nd hand off Gumtree, they are unlikely to sleep well, and this will equate to a poor rating. Remember you should think about the property as if it was one you were going to stay in. This will totally change the way you furnish and present your property.
Go above and beyond
Provide everything your guests will need. This includes a fully equipped kitchen with pots and pans, even a coffee machine is pretty standard these days. Include the coffee pods as there’s no point having a coffee machine if the guest has to figure out where to buy pods to use it! Photo by Crew on Unsplash
Have an umbrella in the closet in case it rains, and why not go the extra mile and provide beach towels if you’re near the beach. Your guests will rave about your property and you’ll get great reviews, as well as repeat business.
Style the property
Engage the services of a professional stylist to help select and source the right furniture for your property. If you have no design skills and think you can just go to Fantastic Furniture and buy everything in the catalogue, your property isn’t going to stand out. A designer can help get great quality furniture a little cheaper and it will make your property look the part.
Learn how to market your property
Market your property as if it’s a hotel. You only get one first impression, so make sure people don’t scroll past your property in their search. Get some professional photos done of the property, and make sure you include people in your photos. This is something that is proving really popular with advertising right now. People are more likely to feel a connection to the property if they can see other people enjoying the space. So, get someone to snuggle up on the couch with a coffee and magazine when you take the photos. Or have people sitting in the spa with a glass of bubbles. But just give the feeling of being on holidays as this will really increase your credibility and the appeal of your property.
I would also get a copywriter to write the ad for you. They will know how to get the best results from your ad. If you don’t want to do that, or can’t afford it, search for other properties in your area and see who appears at the top of the list. See what headings they have used, try to use similar phrases that capture the guest’s attention.
Make sure it’s CLEAN!
Finally, it has to be clean! I can’t stress this enough. Guests want the property to be spotless. Either have a professional cleaner do the job after each guest, or make sure your cleanliness standards are up to what guests expect. If your property is dirty, or the bathrooms have mould, this will affect the rating you get from guests. And the more bad reviews your property gets, the lower it will be on the search results page for your area.
And if you would like a free checklist of all the things you need to buy for your property before you advertise on Airbnb, click here to get access now!
Or if you’d like to have us source all the furniture and style the property for you, get in touch for an obligation free quote.